Choose your sector


Our accredited network of installers offers the highest quality uPVC and aluminium products with excellent customer service.

Trade Customer

Access our latest technical information, product content, video archives, media centre, Sternfenster Plus and much more.


Now's the time to change your selling strategy

Sales of Sternfenster's StyleLine window show how homeowner buying habits are changing

Published 30th March 2022 by Sternfenster Categories: StyleLine, Updates, Windows

Homeowner habits have changed, and they won’t go back to choosing products based solely on price. This means selling strategies must change, according to leading fabricator Sternfenster.

Nathan Court, Sales Director at Sternfenster, argues that while homeowners spent more on their homes during the pandemic – on higher value products – it is a mistake to think that consumer buying habits changed overnight.

“Even before the pandemic took hold, we were having a lot of success selling the StyleLine window as a high-end yet affordable flush timber sash window alternative,” he says. “We found – and our customers found – that unless you were selling into a conservation area, there was no difference between StyleLine and more expensive alternatives. People were pitching their aspirations really high, but they could still get a high-end product for their budget. Critically, though, they weren’t being driven solely on price.”

Residence 9 Windows

In 2015, Sternfenster designed and developed StyleLine, capitalising on the nearly invisible welds produced by the Graf Welder. Sternfenster was the first UK fabricator to own a Graf Welder, and now has three at its Lincolnshire facility. They produce a range of finishes, from an almost invisible weld on foiled StyleLine sashes, to a 1.5mm pencil line finish on standard white outerframes. 

Sternfenster’s best-selling product, StyleLine, is available with a flush sash, is rated A for energy efficiency as standard, and the multi-point shootbolt locks and MACO hardware provide PAS24-compliant security.

“We’ve found that homeowners’ views on aesthetics are changing,” Nathan says. “The window industry has gone from being driven by the demand for white squares to changing the look and the feel of your home. 

“This is important in driving sales of StyleLine windows. On the one hand, you’ve got more expensive alternative products out there you can sell against. That’s because it’s a high-end product at a reasonable price point – and you’ve got consumers’ buying habits changing. That’s really what has driven the numbers.”

For more information, visit, email or call 01522 512525.

Related Posts


Secure Your Home With Sternfenster 

October is National Security Month and the perfect opportunity for homeowners to assess their current home safety measures. Our homes are full of ...


Service with Style

Starglaze – Sternfenster’s installation division – recently completed an impressive installation at the newly purchased home of Mr and Mrs ...


A Modern Business Starts with IT

‘IT’, ‘CRM systems’, ‘virtual showrooms’, ‘barcode tracking’ – this is the language of modern business, argues Sternfenster’s Sales Director ...

  • Postcode
  • Name
  • Contact Details

Find Your Nearest Approved Installer

Our network of approved installers guarantees you the best service and highest quality products.

Enter your Location

Enter Your Name

Enter Your Contact Details