Choose your sector

Homeowner

Our accredited network of installers offers the highest quality uPVC and aluminium products with excellent customer service.

Trade Customer

Access our latest technical information, product content, video archives, media centre, Sternfenster Plus and much more.

thumbnail

Sternfenster launches virtual showroom

Sternfenster has launched a new virtual showroom to help customers sell higher value products to homeowners

thumbnail
Share:
Published 24th May 2022 by Sternfenster Categories: Aluminium Windows, Sternfenster Aluminium, Sternfenster Installer Network, Updates

“People moved online during the pandemic to research and buy home improvement products,” Sternfenster’s Sales Director Nathan Court said.

“And this hasn’t declined as we’ve moved back to a sense of normality. It is vital we keep up with changing habits, and even pioneer new ways of doing business, which is why we developed the Sternfenster Virtual Showroom.”

Just launched, Sternfenster’s virtual showroom is the result of 18 months of research and development. 

Potential buyers are given a choice of products, where they can click-through to product landing pages to learn about the features and benefits. Here, various sub-sections are clearly labelled and sign-posted.

An overview provides a clear summary of each product, while the ‘Explore Features’ section provides much greater detail: technical specs, colour options, hardware options, and locks are presented in a series of drop-down menus. These sit alongside a picture of the product with ‘hotspots’ highlighted, which give contextual detail for those benefits. From this page, the homeowner can also watch a short sales presentation, which shows each product as part of a completed project, and take a virtual 360º product tour.

virtual showroom aluminium windows and doors

Sternfenster has produced a series of CGI (computer-generated imagery) videos for the virtual showroom, which gives the viewer one-minute tours of products. Set to an upbeat soundtrack, each professionally crafted video provides a close-up flythrough of the products’ key features.

Take the Alitherm 300 window, for example. The viewer is shown a close-up of the slimline frame, before highlighting the Yale high-security multi-point locking system, and Yale handles, which come in a variety of colours. Other features highlighted include the high security internal beads, the energy efficient frames and glass, and unlimited choice of colours.

The key driver for this ground-breaking tool, Nathan said, was the changing buying behaviour of homeowners, and the growing interest in high-value products.

“Yes, the current squeeze on living standards will lead to some of the volume taken out of the market. But there is no suggestion that the market for high-end products will be as equally affected. These consumers will inevitably spend more and want to work with more professional companies.

“Selling tools like the Sternfenster Virtual Showroom will help our customers raise their game and put them in contention for this high-value, high margin work.”

For more information, visit www.sternfenster.com, email sales@sternfenster.co.uk or call 01522 512525.


Related Posts

sternfenster

Sternfenster Wins Training Development Initiative of the Year at This Year’s G Awards

At a packed ceremony at the Hilton Hotel in London, where 800 guests gathered to celebrate the very best the glass and glazing industry has to ...

sternfenster

New Aluminium Entrance Doors

Sternfenster has launched a new aluminium entrance door, which promises to open-up new opportunities for window companies targeting aspirational ...

sternfenster

Secure Your Home With Sternfenster 

October is National Security Month and the perfect opportunity for homeowners to assess their current home safety measures. Our homes are full of ...

  • Postcode
  • Name
  • Contact Details

Find Your Nearest Approved Installer

Our network of approved installers guarantees you the best service and highest quality products.

Enter your Location

Enter Your Name

Enter Your Contact Details